UTM tracking combines QR codes with UTM parameters (source, medium, campaign) appended to the destination URL, enabling precise campaign tracking in Google Analytics.
Append UTM parameters to your destination URL before creating the QR code: ?utm_source=qr&utm_medium=print&utm_campaign=spring2026. When users land on your page, Google Analytics captures these parameters and attributes the visit to your QR campaign.
Track scans from specific flyers, posters, or direct mail pieces.
Compare QR code performance against email and social campaigns.
Use unique campaign names per store location to compare performance.
At minimum: utm_source=qr, utm_medium=print, utm_campaign=your_campaign_name.
Yes. Longer URLs create denser QR codes. Use a dynamic QR code to keep the encoded URL short.
Yes, but the UTM parameters are baked into the QR code and can't be changed later.
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